A little while back, our friends over at NewsGator told us that lots of people who use their client RSS readers like FeedDemon and NetNewsWire had been asking for the ability to synchronize with Google Reader, since maintaining two separate subscription lists was a hassle. Today, we're happy to report that we've worked with NewsGator to make this possible, and new versions of their client readers released today will use Google Reader as the synchronization backend. If you use one of these applications, check out NewsGator's instructions and FAQ on transitioning your subscriptions.
Now that Google Reader can be used as the online companion to NewsGator's client applications, they've decided to discontinue consumer use of NewsGator Online, their free web-based RSS reader, at the end of August. If you've been using this service, you'll need to transition your subscriptions to Google Reader. To do this, all you need to is a Google account (you already have one if you use Gmail), and here's a video to help you get started. To those of you who have been waiting for this integration and to those of you who are using Reader for the first time, welcome!